by Hermann & Birch



AROS (Aarhus museum of modern art) is one of Denmarks leading art institutions and one of northern Europe’s largest art museums with its 10 storeys tall with a total of 17,000 m². WAAITT’s suggestion for a new identity is based on both the history and concept of the building (The architects, Schmidt Hammer Lassen, have been inspiret by Dante Alighieri’s “Divine Comedy”), and on AROS’ values and focus on the visitors and the experience.